The importance of community radio cannot be understated, especially in societies where information is hard to come by. People depend on news reports of current events to keep up to date on developments, whether it’s on a local or national level. While commercial or public broadcast stations do offer similar services, they can come with baggage or at least perceived baggage.
With community radio, on the other hand, the trust from members of the local community is normally a bit higher. This is why it’s much easier to convey the kind of information that needs to be reported to listeners when it is done through this platform. Don’t expect to learn about things like Amsterdam Bike Rental anytime soon from them, though.
Easier Delivery Of Information
Information that is delivered via community radio is easier to digest for a lot of communities, especially if the station is directly supported by members of that community. It’s just much easier to accept the details that you are being given if you know who is giving you that information. This is why local news media companies are trusted more than those broadcasting on a national level.
More to the point, it’s also worth noting that the information that community radio is providing listeners are details that members of that community themselves are already privy to. As such, it’s easy to verify the truth behind those details.
Reaching Remote Communities
The internet or even television have not reached every corner of the planet, which leaves many communities in remote areas no other recourse than the radio. Aside from commercial and public broadcast stations, it’s good for communities to also have the third option of community radio.
In areas where contact with outsiders is rare, knowing that the voice coming from the speaker is one of them can be a huge comfort for people, as well. With broadband not yet reaching as far as radio waves can, this is simply the best option right now.
Finally, although it might seem like conspiracy theory material, there actually is something to be said about national and local broadcast stations filtering information. This can come in different ways. There might not be enough time, which leaves certain stories untold. There could be corporate motivations behind the station’s decision to leave some parts of a story out.
Regardless, this explains why there is still a lot of trust by local communities in community radios compared to the other two models or any other forms of media. Special interests could sell ideas like Voucher Codes quite easily, if they could. It’s fortunate, then that they can’t.